Director of Consumer Marketing

Job description:

• Lead the development of the consumer brands marketing strategy and sales plans with key customers in accordance with corporate goals.
• Manage and build relationships with accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for products.
• Manage and grow capabilities of the consumer marketing team, which includes brand team members.
• Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
• Lead the development of online shopper insights and category innovation and become the category captain with key partners.
• Lead the strategy behind events and sponsorships that include influencers, tradeshows, and other events.
• Maintain expertise of the supplement landscape and online competitors, identifying trends and online growth opportunities.
• Develop annual sales and marketing plans and create and execute annual promotional plans for products with customers.
• Collaborate cross-functionally with ecommerce, retail, digital, and healthcare practitioner sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
• Streamline logistics in the development and delivery of marketing resources to support brands go-to-market strategies
• In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
• Propose marketing based on market demand and insights and advise regarding promotional opportunities.
• Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.

Qualifications:

• Bachelor's Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.
• 10+ years of CPG sales and marketing experience domestically
• In-depth understanding of the supplement industry, healthcare, and developing executing sales and marketing strategy, plans, and campaigns.
• Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units
• Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
• Experience growing organizational capabilities
• Dietary Supplement experience in both retail and healthcare practitioner channels a plus.

Why is This a Great Opportunity:

Growing business with excellent benefits and growth opportunities!